Route B helps e-commerce businesses build scalable platforms, integrate complex tech stacks and use data intelligently — so you can grow without your technology holding you back.
Warehouse management, CRM, shipping, returns and analytics platforms that don't talk to each other create errors, delays and reporting blindspots. When your systems operate in isolation, order data has to be manually transferred, inventory counts drift from reality and customer service teams can't see accurate fulfilment status — all of which compounds as you scale.
Sales, customer behaviour, inventory and logistics data sits in silos — making it impossible to forecast accurately or personalise at scale. The e-commerce businesses that win over the next decade will be those that use their own data to make better decisions faster. Most are still exporting spreadsheets and building pivot tables by hand.
Systems that handle normal trading volumes struggle during peak events, causing downtime, lost sales and customer frustration. Black Friday, product launches and seasonal spikes expose every weakness in your platform architecture. Rebuilding under pressure, after the damage is done, costs far more than designing for scale from the outset.
From platform integration and data infrastructure to AI-powered personalisation and CRM — Route B builds the technology that high-growth e-commerce businesses depend on.
Custom integrations, platform builds and API connections that unify your e-commerce tech stack — from Shopify and Magento through to bespoke platforms and ERP systems.
Learn more →Centralise sales, customer and operational data into a single source of truth for accurate reporting, cohort analysis and demand forecasting that drives real commercial decisions.
Learn more →Personalisation engines, demand forecasting, fraud detection and automation that improve conversion and margin — built on your own data, not generic models.
Learn more →Configure your CRM to track the full customer lifecycle from acquisition through retention — with segmentation, automation and reporting that supports every stage of the customer journey.
Learn more →Route B works across the full spectrum of e-commerce technology — from first-time platform integration projects to complex data engineering and AI implementation.
Connecting Shopify, Magento or custom platforms with ERP, WMS, shipping APIs and returns management — eliminating manual processes and creating reliable data flow across your entire operation. Route B maps the current integration landscape, identifies where data is being lost or duplicated and builds the API connections that make your stack work as a single coherent system. The result is fewer errors, faster fulfilment and a customer experience that reflects your actual inventory position in real time.
Pulling order, customer, inventory and marketing data into a centralised warehouse, enabling accurate reporting, cohort analysis and demand forecasting that drives real commercial decisions. When your data is unified, you stop making decisions based on last month's export and start responding to what's happening right now. Route B designs and builds data infrastructure that your commercial, operations and marketing teams can actually use — without a team of data engineers to maintain it.
Implementing recommendation engines, dynamic pricing logic and behavioural triggers that increase average order value and customer lifetime value based on your own data. AI personalisation built on your actual purchase and browse history outperforms generic recommendation engines significantly. Route B implements the models, integrates them into your platform and builds the feedback loops that improve performance over time.
No more manual exports, reconciliation errors or inventory mismatches across platforms.
Data-driven purchasing decisions based on seasonal patterns, channel performance and customer behaviour.
AI-powered recommendations and triggered communications that run automatically based on customer behaviour.
Architecture designed to absorb traffic spikes during sales events and product launches without downtime.
Intelligent risk scoring that catches fraudulent orders without blocking legitimate customers.
The commercial metrics your leadership team needs to make better channel, product and pricing decisions.
Tell us about your current setup and growth goals. We'll identify the integration gaps, data opportunities and platform improvements that will make the biggest commercial difference.
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