Insights

Practical technology guidance for business leaders — covering strategy, infrastructure, software, data and cybersecurity.

Cybersecurity

Cyber Essentials 2026: what the Danzell update means for your business

The April 2026 Cyber Essentials update (Danzell) makes MFA mandatory across all user accounts, brings cloud services fully in scope and tightens patching timelines. Here’s what changes and what to do before the deadline.

Data & AI

Agentic AI: what it means for business in 2026

Agentic AI systems act autonomously to complete multi-step tasks. The technology has moved from research papers to production tools – here’s what that means for business leaders evaluating where AI fits their operations.

Managed IT

What is managed IT support and do you need it?

Managed IT support means handing IT operations to an external provider rather than building in-house capability. Here’s what it covers, what it costs and how to decide whether it’s the right model for your business.

Cybersecurity

Zero trust security for UK SMEs: what it means in practice

Zero trust isn’t an enterprise-only concept. The underlying principle – verify everything, trust nothing by default – applies to businesses of any size. Here’s what implementing it looks like for a UK SME.

Cybersecurity

Shared user accounts and poor cyber practice: the hidden risks

Shared IT accounts, admin rights for daily use and poor offboarding are among the most exploitable weaknesses in any organisation’s security posture. Here’s what to fix.

Cybersecurity

Why attackers target your suppliers, not you: supply chain cyber attacks and UK SMEs

The most effective way into a well-defended organisation is through a smaller, less-defended supplier with trusted access. Here’s why UK SMEs are now primary targets – and what to do about it.

Cybersecurity

Ransomware recovery: building a plan before you need it

Ransomware recovery planning is not the same as backup. Here’s how to build a plan covering detection, isolation, recovery sequencing and communication – before an incident forces the conversation.

Cybersecurity

Cyber insurance in 2026: what UK insurers now require

Cyber insurers have tightened their requirements significantly. Policies are being declined or loaded for businesses without MFA, proper backup controls and basic security hygiene. Here’s what’s now expected.

Cybersecurity

Backup and recovery strategy: what UK businesses actually need

Most businesses think about backup. Fewer think about recovery. Here’s how to build a strategy that works when it’s needed – with RTO and RPO targets that reflect what the business can actually tolerate.

Cybersecurity

SOC 2 vs ISO 27001: which certification does your business need?

SOC 2 and ISO 27001 are both credible security certifications – but they’re designed for different contexts and different audiences. Here’s how to choose the right one for your business.

Cybersecurity

NIST Cybersecurity Framework for SMEs: a practical guide

The NIST CSF provides a structured approach to managing cybersecurity risk. Here’s how UK SMEs can apply it practically – without the complexity or cost that enterprise implementations require.

Cybersecurity

Zero trust and NIS2: what EU-facing businesses need to implement

NIS2 and zero trust address overlapping problems from different angles. Here’s how EU-regulated businesses can use a zero trust architecture to meet NIS2’s technical requirements.

Cybersecurity

Cyber Essentials Plus: is the independent verification worth it?

Cyber Essentials Plus adds independent technical verification to the self-assessed baseline. Whether the additional cost makes sense depends on who your clients are – here’s how to decide.

Cybersecurity

Cyber Essentials v3.3: what the MFA requirements mean for your business

Cyber Essentials v3.3 introduced mandatory multi-factor authentication requirements that caught many businesses unprepared. Here’s what’s required, where MFA now applies and how to meet the standard.

Cybersecurity

The UK Cyber Security and Resilience Bill: what businesses need to prepare for

The UK government is overhauling its cybersecurity legislation for the first time in a decade. The scope is wider than most businesses realise – and the compliance runway is shorter than it looks.

Cybersecurity

Why cybersecurity is now a board-level responsibility – not just an IT problem

The era of treating cybersecurity as an IT department problem is over. Regulatory frameworks, insurance requirements and the commercial consequences of incidents have made it a board-level matter. Here’s what that means in practice.

Cybersecurity

NIS2 Directive: a practical guide for UK and EU businesses

NIS2 expands cybersecurity obligations to a far wider set of EU sectors and organisations than its predecessor. UK businesses with EU operations, customers or supply chain relationships need to understand what applies to them.

Cybersecurity

GDPR and your IT infrastructure: a practical compliance checklist

GDPR isn’t just a legal matter – it has specific implications for how your IT infrastructure is designed, secured and managed. Here’s a practical checklist covering the areas where infrastructure decisions most directly affect compliance.

Cybersecurity

Cyber Essentials explained: what it is and who needs it

Cyber Essentials is the UK government’s baseline cybersecurity certification. Increasingly required by clients and insurers – this is what it covers and how to get certified.

Cybersecurity

The most common IT security mistakes growing businesses make

Most security incidents affecting SMEs are preventable. The mistakes that enable them come up again and again – and they’re rarely exotic. Here’s what to look for and fix before something goes wrong.

Cybersecurity

IT support for law firms: what practice managers need to know

Law firms have specific IT support requirements driven by SRA obligations, client confidentiality and the sensitivity of the matters they handle. Here’s what specialist IT support for legal practices looks like.

Managed IT

Cloud infrastructure resilience: lessons from the AWS UAE outage

The March 2026 AWS UAE outage exposed how unprepared many businesses are for cloud provider failures. Here’s what genuine resilience planning looks like – and why “we use the cloud” is not a DR strategy.

Managed IT

Remote and hybrid working IT: what businesses need to get right

Remote and hybrid working has permanent IT implications that many businesses haven’t fully addressed. Here’s what secure, reliable remote working infrastructure actually requires.

Managed IT

Office move IT checklist: what to plan before the move

An office move is one of the highest-risk IT events a business faces. Here’s a comprehensive checklist covering network, telephony, connectivity and data – at each stage of the move process.

Managed IT

IT support contracts: what to look for and what to avoid

IT support contracts vary significantly in what they cover. Here’s what to look for, what to avoid and how to negotiate terms that protect your business rather than the provider.

Managed IT

How to switch IT provider without disrupting your business

Switching IT provider is disruptive if it’s done badly – and straightforward if it’s managed properly. Here’s a structured approach to changing MSP without losing documentation or continuity.

Managed IT

The true cost of IT downtime for UK businesses

IT downtime costs UK businesses far more than the visible hours lost. Here’s a realistic breakdown of direct and indirect costs – and the calculation that makes the case for proactive IT management.

Microsoft & Cloud

Windows 10 end of life: what UK businesses need to do before October 2025

Windows 10 reaches end of life in October 2025. Businesses still running it after that date will be running unpatched operating systems. Here’s what upgrading actually involves and how to plan the transition.

Microsoft & Cloud

Microsoft 365 Copilot and data governance: what to lock down before you enable it

Microsoft 365 Copilot surfaces data that many organisations didn’t realise was accessible. Before enabling it, you need to address permissions, data classification and governance. Here’s what’s involved.

Microsoft & Cloud

Microsoft 365 Copilot ROI for UK SMEs: is it worth the investment?

Microsoft 365 Copilot costs £30 per user per month. Whether the productivity gains justify the investment depends on how your team actually works – here’s an honest assessment.

Microsoft & Cloud

Microsoft 365 price changes: what UK businesses need to know

Microsoft’s UK pricing changes affected every business on a 365 subscription. Here’s what changed, what it means for your renewal and how to avoid paying for licences you don’t use.

Microsoft & Cloud

Microsoft 365 Business vs Premium: which plan does your business need?

The difference between Microsoft 365 Business Standard and Business Premium matters more than the price gap suggests. Here’s what Business Premium actually adds – and when it’s worth paying for.

Microsoft & Cloud

Reducing cloud costs for UK SMEs: where the savings actually are

Cloud bills grow faster than cloud usage. The most common causes are well understood and the savings are achievable. Here’s where UK SMEs typically overspend – and how to bring costs under control.

Microsoft & Cloud

Cloud migration for SMEs: planning a move that actually works

Cloud migration for SMEs is rarely as straightforward as vendors suggest. Here’s a realistic guide to planning a move that works – covering sequencing, cost, data migration and the things that typically go wrong.

Strategy

Why UK IT projects keep going over budget (and what good governance actually looks like)

Only 35% of IT projects are delivered on time, on budget and to scope. The causes are rarely technical. Here’s what actually goes wrong – and the governance structures that prevent it.

Strategy

What is a virtual IT director – and does your business need one?

A virtual IT director provides senior technology leadership for businesses that don’t need or can’t justify a full-time hire. Here’s what the role covers, who needs one and what engagement looks like.

Strategy

IT due diligence for US–UK acquisitions: what transatlantic buyers need to know

Cross-border acquisitions surface technology misalignments that domestic deals often miss. Here’s what IT due diligence needs to cover when a US buyer acquires a UK business – or vice versa.

Strategy

Fractional CTO for US startups expanding to the UK

US startups expanding to the UK face a specific set of technology challenges – data residency, regulatory compliance, hiring and systems localisation. A fractional CTO with UK experience navigates all of them.

Strategy

How a virtual CTO engagement works in practice

What does a fractional or virtual CTO engagement actually look like day to day? Here’s an honest account of how engagements are structured, what decisions they typically address and where the value is.

Strategy

How to evaluate IT vendors: an independent guide

Evaluating IT vendors without a framework is time-consuming and leads to expensive mistakes. Here’s a structured approach to vendor selection that protects your commercial interests – from requirements definition to contract negotiation.

Strategy

Build vs. buy: how to make the right technology decisions

The build vs. buy question comes up at every stage of a business’s technology journey. Getting it wrong in either direction is expensive. Here’s a framework for thinking it through – with the factors that actually determine the right answer.

Strategy

How to write an IT roadmap that actually gets followed

Most IT roadmaps are either too vague to guide decisions or too detailed to survive contact with reality. Here’s how to build one that provides genuine strategic direction – at the right level of detail, grounded in business objectives.

Strategy

Technology due diligence: an IT checklist for business acquisitions

Technology due diligence for an acquisition covers IT infrastructure, systems, security posture, technical debt and team capability. Here’s a structured checklist – and the findings that should give buyers pause.

Strategy

Why IT strategy belongs in the boardroom – not just the server room

Technology decisions made without board-level input tend to be made at the wrong level, with incomplete commercial context. Here’s why IT strategy is a leadership conversation – and what that looks like in practice.

Strategy

The hidden cost of legacy IT: how outdated systems drain business value

Legacy IT is easy to ignore right up until the moment it isn’t. The visible costs are bad enough – the invisible ones are usually worse.

Strategy

Fractional CTO vs. full-time CTO: which is right for your business?

The case for hiring a full-time CTO depends on factors most businesses don’t fully consider. Here’s an honest comparison to help you make the right call.

Strategy

What is a Fractional CTO? A practical guide for growing businesses

Technology leadership doesn’t have to mean a full-time hire. We explain what a fractional CTO actually does, when you need one and what to expect from the arrangement.

Strategy

How CRM implementations go wrong – and how to avoid it

CRM implementation failure rates are consistently high. The causes are well understood and mostly avoidable. Here’s what goes wrong and how to structure a project that has a better chance of actually sticking.

Strategy

How to choose the right CRM for your business

The CRM market is crowded and evaluating it without a framework wastes time and leads to expensive mistakes. Here’s how to run a proper selection process – and the criteria that actually matter for growing businesses.

Strategy

CRM setup vs. CRM customisation: understanding the difference

A CRM that’s been set up and one that’s been genuinely customised for your business are different products. Here’s what each involves, when customisation adds real value and when it creates more problems than it solves.

Strategy

The case for CRM in professional services firms

Professional services firms often resist CRM. The objections are predictable – and mostly wrong. Here’s why CRM matters for practices that depend on relationships and repeat work, and what a good implementation looks like.

Strategy

CRM for membership organisations: managing the full member lifecycle

Membership organisations have specific CRM requirements – renewal tracking, engagement scoring, CPD management and event registration don’t come standard in general-purpose CRM. Here’s what to look for and which platforms handle it well.

Strategy

How to select an accounting system: a guide for growing businesses

Most accounting system selections go wrong because the brief was too vague or the evaluation criteria weren’t set before demos started. This is how to run a proper selection process.

Strategy

Digital transformation for membership bodies: a practical starting point

Most membership bodies know they need to modernise their technology but struggle to know where to start. Here’s a practical framework for approaching digital transformation without wasting budget on the wrong things first.

Strategy

IT infrastructure for associations: what growing membership bodies need

As membership bodies grow, their IT infrastructure requirements change. What works for 2,000 members doesn’t scale to 20,000. Here’s what to plan for at each stage – and when a managed service becomes the right answer.

Strategy

IT infrastructure for high-traffic retail events: lessons from Black Friday

Peak retail events expose every weakness in an e-commerce platform and its supporting infrastructure. Here’s what preparation looks like – and the mistakes that cause outages at the worst possible moment.

Strategy

What is API integration and why does it matter for your business?

If your systems don’t talk to each other, you’re probably doing manually what a well-designed integration could handle automatically. Here’s what API integration actually involves and where it makes commercial sense.

Strategy

API integration for e-commerce: unifying your technology stack end-to-end

E-commerce businesses accumulate technology quickly – and without proper integration, data ends up fragmented across platforms. Here’s how to build a connected stack from storefront to fulfilment.

Strategy

API integration in hospitality: connecting PMS, POS and the guest technology ecosystem

A hotel’s technology works as well as the connections between its parts. Here’s how PMS, POS, booking engines, loyalty systems and guest apps are integrated – and where the complexity actually lies.

Strategy

API integration for professional services: CRM, billing and document management

Professional services firms typically have CRM, practice management, billing, document management and communication tools running independently. Connecting them reduces duplication and improves client visibility across the firm.

Strategy

API integration for healthcare: enabling safe, compliant data flow

Healthcare data integration requires a different approach – clinical system interoperability, strict data governance and compliance with NHS Digital standards sit alongside the standard technical requirements.

Strategy

API integration for membership organisations: automating the member lifecycle

Membership organisations typically manage members across a CRM, a membership database, a payment system and a communications platform – none of which talk to each other by default. Here’s how to fix that.

Data & AI

Legacy technology is the hidden barrier to AI ROI

Businesses buying AI tools on outdated infrastructure are setting themselves up for disappointment. Here’s where legacy tech blocks AI adoption and what to do about it.

Data & AI

AI governance for US businesses: managing risk in 2026

US businesses face an evolving and fragmented AI regulatory landscape. Here’s what governance looks like in practice – covering bias risk, transparency requirements and the state-level rules that already apply.

Data & AI

How to measure the ROI of AI investments

AI investment is easy to justify in the abstract and difficult to measure in practice. Here’s a framework for measuring ROI from AI tools – what to track, what to ignore and how to set realistic expectations.

Data & AI

Data warehouse vs. data lakehouse: what’s the difference?

Data warehouses and data lakehouses both centralise data – but they work differently and suit different business needs. Here’s a clear comparison and guidance on which architecture is right for where your business is today.

Data & AI

How AI is changing the way businesses use their data

AI doesn’t just analyse data faster – it changes what’s possible with business data at all. Here’s what that means in practice for businesses serious about making better use of the information they already hold.

Data & AI

From reporting to forecasting: getting started with predictive analytics

Most businesses report on what happened last month. Predictive analytics tells you what’s likely to happen next. Here’s the difference, what it requires, and where a business without a data science team can realistically start.

Data & AI

What is a Customer Data Platform and does your business need one?

A CDP unifies customer data from every touchpoint into a single profile. Here’s what they actually do, how they differ from a CRM or data warehouse, and when the investment makes sense.

Data & AI

What is a data warehouse and when does your business need one?

If your data lives in multiple systems and reporting means exporting spreadsheets and reconciling them manually, a data warehouse is probably overdue. Here’s how they work.

Data & AI

Data warehousing for hospitality: unifying guest data across properties

Hotels and hospitality groups generate data across PMS, POS, booking channels, loyalty programmes and guest feedback platforms – all in separate systems. A data warehouse brings it together for meaningful reporting and guest intelligence.

Data & AI

Data warehousing for online retailers: making sense of your sales data

Online retailers generate data across their storefront, ad platforms, fulfilment systems, payment processors and CRM. Without a data warehouse, reconciling it all is manual, slow and error-prone. Here’s what a retail data warehouse looks like in practice.

Data & AI

AI for SMEs: where to actually start

Most AI guidance is written for enterprises. For a business with 20 to 200 people, the starting point looks quite different – and the tools available have changed significantly in the last 18 months.

Data & AI

AI for e-commerce: personalisation, fraud detection and automation

AI is changing e-commerce faster than most other sectors. Personalisation, fraud detection and operational automation are the three areas where the commercial impact is clearest – here’s what’s practical for businesses not at enterprise scale.

Infrastructure

Wi-Fi 7 vs Wi-Fi 6: which should UK businesses upgrade to in 2026?

Enterprise-grade Wi-Fi 7 hardware is now shipping from all major vendors. The question for 2026 isn’t whether to consider it – it’s whether the timing is right. Here’s a direct comparison and a practical decision framework.

Infrastructure

Wi-Fi 7: why the cabling infrastructure matters more than the access points

Wi-Fi 7 access points are only as good as the infrastructure behind them. Why Cat6A, switch capacity and PoE++ matter more than the AP spec sheet – and what to audit before buying hardware.

Infrastructure

SD-WAN for multi-site UK businesses: is it worth the switch?

SD-WAN simplifies multi-site networking by abstracting the WAN from underlying connections. Here’s whether it’s worth the switch for UK businesses with multiple locations – and what deployment actually involves.

Infrastructure

Structured cabling explained: what every business owner should know

Most businesses inherit their cabling infrastructure without ever questioning it. The quality of your cabling limits the performance of everything above it – here’s what that means in practice.

Infrastructure

Network installation for new buildings: what to plan before construction starts

Network infrastructure decisions made after construction starts are expensive to fix. Here’s what needs to be decided at design stage – cable routes, comms room placement, containment and power – and what happens when it isn’t.

Infrastructure

Building IT commissioning: a complete checklist for property developers

Building IT commissioning covers infrastructure testing, system verification and handover documentation. Here’s what a thorough commissioning process involves – and what to check before practical completion.

Infrastructure

Comms room design: best practices and common mistakes

A poorly designed comms room creates problems for the lifetime of a building. Here’s what goes into getting it right – from sizing and cooling to cable management, power resilience and physical security.

Infrastructure

CAD and IT infrastructure planning: why they need to align from design stage

When CAD drawings don’t reflect IT infrastructure requirements, the problems surface during installation – and they’re expensive to fix. Here’s how to align IT planning with the design process from the start.

Infrastructure

Cat A and Cat B fit-out: IT specification at each stage

Cat A and Cat B fit-outs have different IT requirements and different scopes of work. Here’s what each stage covers, who is responsible for what and where the handover points between landlord and tenant typically sit.

Infrastructure

Smart building technology: what to specify at the design stage

Smart building technology decisions are expensive to revisit after construction. Here’s what to specify during the design process – covering BMS, IoT, access control, energy management and network infrastructure requirements.

Infrastructure

IT fit-out for commercial property conversions: a developer’s guide

Converting an office, warehouse or listed building into usable commercial property requires careful IT infrastructure planning. Legacy infrastructure rarely meets current requirements – here’s how to approach the assessment and specification.

Infrastructure

IT infrastructure for build-to-rent developments

Build-to-rent developments have specific IT infrastructure requirements that differ from commercial office or standard residential builds. Here’s what to specify – from fibre provision to building-wide Wi-Fi and smart home integration.

Infrastructure

Wi-Fi installation costs for UK businesses: what to budget

Wi-Fi installation costs vary significantly depending on building size, access point count and cabling requirements. Here’s a realistic cost guide – and the factors that affect the final figure.

Hospitality

Hotel PCI DSS compliance: a practical guide for UK operators

PCI DSS compliance for hotels is more complex than for standard retail environments because of the multiple points where card data is captured. Here’s a practical guide to achieving and maintaining compliance.

Hospitality

Hotel network security: meeting PCI DSS and GDPR requirements

Hotels handle payment card data and personal guest information simultaneously – making them subject to both PCI DSS and GDPR obligations. Here’s how to manage both without duplicating effort.

Hospitality

IPTV vs RF hotel TV systems: which is right for your property?

IPTV and RF hotel TV systems have different cost profiles, different capabilities and different infrastructure requirements. Here’s how to decide which is right for a new build, refurbishment or replacement project.

Hospitality

Apple and Google Wallet passes for hotels: the complete guide

Mobile key, digital loyalty cards and pre-arrival passes in Apple Wallet and Google Wallet are becoming standard guest expectations in branded hotels. Here’s how they work and what hoteliers need to know to implement them.

Hospitality

Technology checklist for new hotel builds

Technology decisions made during a hotel build are difficult and expensive to change later. This checklist covers infrastructure, guest-facing systems and operational technology – at each stage of the design and construction process.

Hospitality

Hospitality TV in 2026: IPTV, streaming and what hotel guests actually want

The hotel TV market has changed significantly in five years. Guests expect streaming access, casting from their own devices and content that reflects the property. Here’s what the current options look like and what to specify.

Hospitality

IT security risks specific to hospitality – and how to address them

Hotels and hospitality businesses face specific IT security challenges. High guest Wi-Fi usage, PCI DSS requirements, seasonal staff turnover and distributed properties all create distinctive risks – here’s what to address.

Hospitality

Managing IT across multiple hotel properties: lessons from hotel groups

A single hotel’s IT is manageable. Multiple properties with different systems, different infrastructure and different staff creates a different challenge altogether. Here’s how hotel groups approach it effectively.

Hospitality

How to choose a hotel Property Management System: an independent guide

The PMS market has changed significantly in five years. Cloud-native alternatives to legacy platforms now compete on functionality as well as price. Here’s how to run a proper PMS selection – and what separates the vendors that matter from the noise.

Hospitality

How to choose a hospitality POS system: an independent guide

The hospitality POS market spans everything from iPad-based systems for small cafés to enterprise platforms processing millions of covers a year. Here’s how to identify what you actually need – and which vendors can deliver it.

Hospitality

How to choose a table management system: OpenTable, SevenRooms, ResDiary and more

Table management platforms now offer much more than basic reservations – guest CRM, waitlist management, covers yield optimisation and OTA distribution. Understanding the commercial model behind each is as important as the features.

Hospitality

Accounting system selection for hospitality: what operators need to evaluate

Multi-property management, PMS integration, revenue recognition for F&B and accommodation – hospitality accounting has requirements that generic finance software often can’t handle.

Hospitality

RIBA stages and hospitality IT infrastructure: planning your network from day one

Technology decisions made at RIBA Stage 2 are difficult and expensive to reverse by Stage 5. Here’s how to integrate IT planning into each design stage for new hotel builds and hospitality projects.

Hospitality

Wi-Fi 7 for hospitality: what hotels need to know

Wi-Fi 7 offers speeds and reliability that make the previous generation look modest. For hotels, the upgrade case is less about raw throughput and more about what it enables – from in-room streaming to operational IoT.

Manufacturing

IT/OT convergence in manufacturing: managing the security challenge

As IT and OT networks converge in manufacturing environments, the security risks grow significantly. Here’s how to manage the integration without exposing operational technology to threats it was never designed to face.

Manufacturing

IT and OT infrastructure for manufacturers: planning the integration

Manufacturing businesses running separate IT and OT infrastructure face growing pressure to integrate them. Here’s how to plan the architecture, manage the security risks and avoid the mistakes that create expensive problems.

Manufacturing

OT security for UK manufacturers: protecting industrial systems

UK manufacturers face increasing regulatory and insurance pressure to demonstrate OT security. Here’s what assessing and improving security for industrial control systems and OT networks actually involves.

Manufacturing

OT security in warehouses and logistics: what operators need to address

Warehouses and logistics operations run OT systems – WMS, barcode scanners, conveyors, RFID – that have very different security profiles from IT systems. Here’s what protecting them requires.

Manufacturing

Wi-Fi for OT in manufacturing and logistics

Deploying wireless connectivity in industrial and logistics environments requires a different approach from office Wi-Fi. Here’s what Wi-Fi for OT in manufacturing and warehousing actually demands.

Manufacturing

Network infrastructure for manufacturing: where OT meets IT

Manufacturing networks have to support both IT systems and operational technology – PLCs, SCADA, AGVs and industrial IoT. Designing them correctly requires different thinking from standard office networking. Here’s what’s involved.

Manufacturing

Wi-Fi 7 in manufacturing and logistics: what the upgrade means for industrial networks

Industrial wireless has different requirements from office environments. Wi-Fi 7’s improvements to latency, reliability and congestion handling are particularly relevant for OT environments and automated facilities.

Manufacturing

Wi-Fi installation for warehouses and manufacturing facilities

Metal racking, high ceilings, industrial devices and constant movement make warehouse Wi-Fi one of the most demanding wireless environments to get right. Here’s what’s involved.

Manufacturing

Technology and data for logistics operations: achieving end-to-end visibility

End-to-end visibility in logistics requires connecting warehouse management, transport management, carrier APIs and customer systems. Here’s what the technology stack looks like and where businesses typically have the biggest gaps.

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